Drawing on media studies and semiotics, we analyze the tools of expression, mediation, narratives and data visualization and culture, documentary formats and mediums of expression that enable actors to take a reflexive and creative step back collectively[5]. In addition, we implement an anthropological analysis of material cultures, design, consultation, and decision-making rituals, as reservoirs of inspiration for designers. Finally, we study the operations of extraction, discretization, composition and expansion that actors use to transform their environments in a sustainable way.
The AMC design model allows us to
- study the meaning of “things” and mediums through semio-pragmatic and technical analyses. We look at how things and mediums embed values, beliefs, rationalities that define certain cultures.
- conduct ethnographic enquiries that address the interactions of things – living and non living- and people. We are mostly interested in the operations (framing, extraction, discretization, composition, etc.) supported by pliable mediums[9].
- look for design spaces that have not been explored and could solve issues. This stage uses interdisciplinarity as a means to find other situations, concepts, theories that underdetermine design beliefs and practices and bring new perspectives.
- design, experiment and evaluate artefacts with the stakeholders.